A place to lay down the day-to-day pressures of running, building, or anticipating a flower business. For 8 weeks, you'll be surrounded by encouraging peers as you relax into the transparency facilitated and modeled by our team - Amy McGee, Lauren Anderson, & Rachel Bridgwood. Bring your challenges, dreams, and questions. We'll tackle them one-by-one.
“How will I ever scale my wedding florals business?”
“My mind is all over the place. Am I the only one?”
“I need answers, but I'm overwhelmed by all the options and opinions.”
“I want to learn, but I don’t have time to take a course, read a book, or attend a conference. I just need to talk it out!”
“I'm worried I won't be a good parent while running my business.”
“As much as I want to do something for myself, I just can’t take on one more thing.”
"How am I supposed to solve the problem I'm having today while I'm in the thick of it without an extra hour to look for the answer?"
"How can I slow down and still impact the world with my flowers?"
"I don't have anyone to ask and I'm too shy to approach a designer I don't know."
*unhurried time to listen and be heard
*connection with other wedding florists
*access to the collective knowledge of your hosts and your circle peers
*fluid topic discussions based on your current needs and challenges
*group members with a wide range of backgrounds and experiences
*a culture of encouragement: when you win, we all win!
*unhindered discussions around the questions you're dying to have answered
*hours of deep discussions with room to safely drop your guard and be honest
Sweet Root Village, founded by Lauren Anderson and Rachel Bridgwood, began over a glass of wine and dreams of a creative and wonderful future doing what they love most: floral design and building community. Their studio space in Alexandria, VA is where all the magic happens. They have an amazing team that shares their passion for life and for people, and they couldn’t be more grateful for the bonds they've formed and friendships made over the years!
Sweet Root Village is a wedding, event, and brand floral design and installation company.
Amy McGee has a broad range of experience in the floral industry. She entered the industry when she began growing and selling cut flowers. Her love of floral design blossomed and eventually led her to open Bliss Flower Studio where she focused primarily on weddings and events. In 2009, she started the Botanical Brouhaha blog which opened the door for future endeavors including the BB Podcast, Bloom Trust Co., BTCO Circle, and a youth internship program.
Amy believes deeply in using flowers to create change, heal hearts, and create opportunities for young people. She calls it Flowering with Purpose.
We believe in the power of relationships.
We believe in sharing our collective knowledge.
We believe strength is found in embracing our differences.
We believe flowers can begin healing hearts.
We believe dreaming is integral to meaningful work.
We believe in Flowering with Purpose.
We believe in the power of relationships.
We believe in sharing our collective knowledge.
We believe strength
is found in embracing our differences.
We believe flowers can begin healing hearts.
We believe dreaming is integral to meaningful work.
We believe in Flowering with Purpose.
30+ combined years in the floral industry at the helm of flower businesses, private studios, wedding/event design businesses, delivery/subscription services, and floral content creation
The ability to create a safe space for peers to learn and grow
Years of fostering industry/colleague relationships — sharing and learning from one another
Insights into all facets of the floral industry gained by interviewing over 100 designers, flower farmers, and service providers on the BB Podcast
A promise to hold nothing back while facilitating the CIRCLE
The ability to listen intently and guide you to formulate new business ideas in alignment with your values
A desire to save you time by sharing what we’ve learned over the years and helping you avoid mistakes while gaining traction
An eagerness to help you face fears, admit your wildest dreams, and believe they’re possible
30+ combined years in the floral industry at the helm of flower businesses, private studios, wedding/event design businesses, delivery/subscription services, and floral content creation
The ability to create a safe space for peers to learn and grow
Years of fostering industry/colleague relationships — sharing and learning from one another
Insights into all facets of the floral industry gained by interviewing over 100 designers, flower farmers, and service providers on the BB Podcast
A promise to hold nothing back while facilitating the CIRCLE
The ability to listen intently and guide you to formulate new business ideas in alignment with your values
A desire to save you time by sharing what we’ve learned over the years and helping you avoid mistakes while gaining traction
An eagerness to help you face fears, admit your wildest dreams, and believe they’re possible
CIRCLE will meet 2 hours per week for 8 weeks (see dates and times above)
We keep the CIRCLE small with just 10 members to ensure each CIRCLE member feels supported
BONUS: Each CIRCLE member will receive a ONE YEAR membership to Bloom Trust Co. (current members will get an additional 12 months added to their membership) Value: $190
Investment: $1950